![]() The industry seems no longer capable of aligning incentives between advertisers, publishers and users. This is evidenced by the growing demand for ad-blocking software, which now operates on over 600 million mobile devices and desktops globally. The token and Brave project is quite an interesting one as it is trying to solve some fundamental problems that exist today with digital advertising.įor example, consumers are growing ever more conscious of how their data is being misused by social media companies like Facebook. On this browser publishers, advertisers and users are all incentivized to help each party generate the most value. The Basic Attention Token is the native token that is used in the Brave ecosystem.īrave offers a privacy-focused browser that shields users away from 3rd party ads and trackers. I will also take a look at the Brave ecosystem and the long term use cases for the BAT token. In this Basic Attention Token review, I will attempt to answer just that. However, is it really worth all of the hype? ![]() They are also using the in browser rewards to earn BAT in exchange for their attention thereby further driving demand for the tokens and browser. This privacy enhanced browser is increasingly popular and people are downloading it in their droves. The Brave browser and its native Basic Attention Token (BAT) is one of the most revolutionary concepts in online digital advertising to date.
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